delivery service

When it comes to choosing between an in-house delivery service and using external platforms, the decision can be crucial to the success of your restaurant. Let’s explore the advantages and disadvantages, taking into account the sometimes restrictive percentages of external platforms and the challenge of not having a customer file.

🏠 INTERNAL DELIVERY:

Benefits :

• Total Control: Manage every aspect of delivery, from food preparation to handoff to the customer, ensuring a seamless experience.

• Profitability: Eliminate high commissions from external platforms, maximizing your profits.

• Customer Loyalty: Create a direct relationship with your customers, fostering long-term loyalty.

Disadvantages:

• Logistics: Requires a logistics organization, dedicated personnel and vehicles.

• Limited Visibility: You depend on your own marketing to attract customers looking for delivery.

📱 EXTERNAL PLATFORMS:

Benefits :

• Instant visibility: Take advantage of the already existing customer base on the platforms, increasing the visibility of your restaurant.

• Simplicity: No logistics management necessary, the platforms take care of delivery.

• No initial investment: No need to purchase vehicles or hire specific personnel for delivery.

Disadvantages:

• High commissions: Platforms can charge up to 30% of each order, significantly impacting your profit margin.

• Loss of control: Less control over the quality of delivery and presentation of your dishes.

• Lack of customer file: You do not collect customer information, thus losing a valuable opportunity for direct marketing.

📸 Image suggestions for the blog:

• An image representing an in-house delivery person proudly wearing your restaurant’s emblems.
• A collage showing the complete process of internal delivery, from the kitchen to the customer’s door.
• Capture the convenience of external platforms with a phone image showing an order in progress through a popular app.
• An image illustrating the potential frustration of high commissions with a highlighted invoice.
• A photo featuring happy customers who chose in-house delivery and had an exceptional experience.

🚀 CHOOSE THE STRATEGY THAT SUITS YOUR RESTAURANT BEST! Share this article with other restaurateurs to help them make the best decision for their business. #RestaurantDelivery #DeliveryStrategy #RestaurantManagement